The Angry Birds games are, for all intents and purposes, a cultural phenomenon at this point. And that's chalked up to more than just how many times the games have been downloaded--the things are dang near everywhere. Rovio CMO Peter Vesterbacka announced at Slush 2011 in Finland that its flagship game series has been downloaded over 500 million times.
And, according to TechCrunch, the game reportedly experienced 100 million of those downloads in the past two weeks alone. As of earlier this month, the game enjoys over 130 million monthly players and over 30 million daily players. To put things into perspective, the equivalent of over half of Zynga's monthly player base across all of its games is playing a single game.
Rovio is doing everything in its power to keep the money-printing franchise relevant. Everything from Angry Birds plush toys to t-shirts and a cookbook have been released. (Let's not forget about the feature film that's slated for 2014.) And to celebrate, Rovio created this nifty video showing off how awesome it is. The red bird literally soars through milestones, one of which being that 200,000 years worth of Angry Birds has been played to date.
No wonder Rovio is eying up a $1 billion initial public offering. However, many wonder whether the franchise can remain relevant as the Finnish developer skyrockets toward its goal of 1 billion Angry Birds players. To ensure everything goes according to plan, Rovio looks to bring the birds into new game genres. Angry Karts, anyone?
[Image Credit: Mohamed Raoof]
Do you think the Angry Birds can go up from here? What type of Angry Birds game would you like to see next?
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