Just like that, the final domino falls. Playdom is the next company to submit to Facebook's demands for social game and app developers to accept only its virtual currency. As of today, Playdom will only be accepting Facebook Credits as its virtual currency. Fortunately, the company will, of course, still accept credit and debit cards as well as PayPal payments.
If this deal is anything like Facebook's previous three, we imagine Playdom will have to deposit 30 percent of all Facebook Credits sales into the social network's bank account. It also bears mentioning that the unique currencies to Playdom's games like City Bucks in Social City and Campus Cash in ESPNU College Town aren't going anywhere; it's the third-party payment methods that are officially kaput. And thankfully the free offers from Playdom's ad partners for in-game money don't seem to be going anywhere either.
This isn't the first time Facebook has coerced social game companies into using its new currency, which is now available at GameStop and Radio Shack in addition to nearly all major department stores. With CrowdStar the first to go and later Zynga giving in, it was only a matter of time before EA and Playfish accepted the offer too. Finally for Facebook, the company will be reeling in 30 percent of the top four social gaming companies' profits via Facebook Credits. Let that one sink in for a while and you'll understand why Zynga might want out.
Hiển thị các bài đăng có nhãn facebook. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn facebook. Hiển thị tất cả bài đăng
Thứ Tư, 1 tháng 2, 2012
Thứ Ba, 10 tháng 1, 2012
Facebook working to bring Credits to mobile browsers [Rumor]
The rumored Project Spartan, Facebook's HTML5-centric effort to escape the App Store via your phone's web browser, could make bookoo bucks. Bloomberg reports that, according to three unnamed sources, Facebook is in talks with developers in an effort to bring Facebook Credits to mobile browsers. Couple a mobile version of Facebook--complete with support from app and game developers including the omnipotent Zynga--and a payment platform to support shopping within those games, and Facebook becomes its own mobile app company of sorts.
Purchases made within Facebook-connected apps downloaded from the App Store or Android Market don't provide Facebook with the 30 percent cut it enjoys on the web, thanks to Facebook Credits. So, it only makes sense that, if the company is focused on a mobile browser-based Facebook offering, that its cash cow would be included. Speaking of cows, it's rumored that Zynga is working on a number HTML5-based versions of its hit games, including FarmVille, for this new mobile browser Facebook.
Bloomberg event hints at an upcoming change to how new apps and games might be discovered on the web version of Facebook. Citing more unnamed sources, Bloomberg reports that Facebook might soon have a separate News Feed solely for posts related to Facebook games and apps that will appear on the right side of the browser window.
Purchases made within Facebook-connected apps downloaded from the App Store or Android Market don't provide Facebook with the 30 percent cut it enjoys on the web, thanks to Facebook Credits. So, it only makes sense that, if the company is focused on a mobile browser-based Facebook offering, that its cash cow would be included. Speaking of cows, it's rumored that Zynga is working on a number HTML5-based versions of its hit games, including FarmVille, for this new mobile browser Facebook.
Bloomberg event hints at an upcoming change to how new apps and games might be discovered on the web version of Facebook. Citing more unnamed sources, Bloomberg reports that Facebook might soon have a separate News Feed solely for posts related to Facebook games and apps that will appear on the right side of the browser window.
Thứ Tư, 4 tháng 1, 2012
Android gets with the times, new Facebook brings FarmVille Express
Android just got caught up with the Joneses. Facebook announced recently that the new Facebook Mobile platform has hit Android devices everywhere, meaning fans of Google's smartphone operating system can access all the mobile web apps Facebook Mobile has to offer. Most importantly (of course), that includes HTML5 games like Zynga's FarmVille Express.
In fact, that means a number of HTML5-based social games are now available through Facebook Mobile for Android, including wooga's Magic Land, Moblyng's Word Racer Live, Storm8's World War and more. That's according to Facebook's announcement, which doesn't include games like the HTML5-based Words With Friends and Zynga Poker.
However, HTML5--a web application development method used commonly for games played in mobile web browsers--is largely available on both iPhone, iPad and Android devices, it's a safe bet that these games are accessible through Facebook on Android. (Before the Facebook update, Android users could simply visit "m.farmville.com" to access FarmVille Express.) HTML5 is making big strides in becoming a viable method for making and playing social games.
In fact, Happy Aquarium maker CrowdStar's CEO Peter Relan thinks that HTML5 is the path to 1 billion players of a single game. However, if you ask folks like Zynga Germany's Paul Bakaus, we're a long way from that kind of reach through HTML5. If game makers want to beat Rovio's Angry Birds to the coveted 1 billion fans, they might have to do it the old-fashioned (?) way: get on every game platform you can possibly imagine.
How do you prefer to play games like FarmVille while on the go: mobile web or mobile app? How long will it be before HTML5 games look like their standard app counterparts?
In fact, that means a number of HTML5-based social games are now available through Facebook Mobile for Android, including wooga's Magic Land, Moblyng's Word Racer Live, Storm8's World War and more. That's according to Facebook's announcement, which doesn't include games like the HTML5-based Words With Friends and Zynga Poker.
However, HTML5--a web application development method used commonly for games played in mobile web browsers--is largely available on both iPhone, iPad and Android devices, it's a safe bet that these games are accessible through Facebook on Android. (Before the Facebook update, Android users could simply visit "m.farmville.com" to access FarmVille Express.) HTML5 is making big strides in becoming a viable method for making and playing social games.
In fact, Happy Aquarium maker CrowdStar's CEO Peter Relan thinks that HTML5 is the path to 1 billion players of a single game. However, if you ask folks like Zynga Germany's Paul Bakaus, we're a long way from that kind of reach through HTML5. If game makers want to beat Rovio's Angry Birds to the coveted 1 billion fans, they might have to do it the old-fashioned (?) way: get on every game platform you can possibly imagine.
How do you prefer to play games like FarmVille while on the go: mobile web or mobile app? How long will it be before HTML5 games look like their standard app counterparts?
Thứ Hai, 12 tháng 12, 2011
Disney-branded Facebook games coming in 2012, Playdom head says
Can we all just say, “finally?” During a panel named “The Rise of Social Games” at the f8 Facebook Developers Conference in San Francisco, Disney Interactive and Playdom head John Pleasants revealed that two to four Facebook games surrounding Disney xd brands will hit Facebook in 2012. The general topic of the panel was the fact that branded social games are taking off.
Pleasants was joined on the panel by Kabam CEO Kevin Chou, EA Interactive head Barry Cottle and Zynga CBO Owen Van Natta. Facebook director of games partnerships Sean Ryan moderated the panel with the preface that branded games will take over the Facebook platform. And he might be right: EA just released The Sims Social, Zynga will soon re-brand its new Adventure World with Indiana Jones and Kabam recently announced The Godfather: Five Families.
Playdom, which Disney acquired in July 2010 for a whopping $740 million, is ahead of the pack with two branded games on Facebook: ESPNU College Town and ESPN Sports Bar & Grill. Both games performed well, thanks to advertising through the ESPN TV network. While Disney owns the ESPN brand, notice how neither of those actually involve the insanely popular Disney characters we’ve come to love.
Honestly, we’re surprised this didn’t happen sooner. Consider this: Disney has its own cable TV channel through which it could, in theory, advertise whatever it wants. Pleasants didn’t get into why it’s taken this long for disney channel games to throw its cast of characters into Facebook games, but did reveal the power of the Disney name.
Gnome Town, which Playdom launched in the summer–and we enjoyed quite a bit–peaked at 530,000 daily players. But just plopping the Disney logo on top of the existing one made users more likely to spend in the game just through trust of the company’s name, according to Pleasants. “We think it’s an advantage, if you put game play first,” Pleasants said.
It’s comforting to hear this emphasized by these developers. (Kabam’s Chou shared the same sentiment.) Branded games on Facebook are OK in my book, but the last thing anyone wants to see is the genre become a branding machine.
Pleasants was joined on the panel by Kabam CEO Kevin Chou, EA Interactive head Barry Cottle and Zynga CBO Owen Van Natta. Facebook director of games partnerships Sean Ryan moderated the panel with the preface that branded games will take over the Facebook platform. And he might be right: EA just released The Sims Social, Zynga will soon re-brand its new Adventure World with Indiana Jones and Kabam recently announced The Godfather: Five Families.
Playdom, which Disney acquired in July 2010 for a whopping $740 million, is ahead of the pack with two branded games on Facebook: ESPNU College Town and ESPN Sports Bar & Grill. Both games performed well, thanks to advertising through the ESPN TV network. While Disney owns the ESPN brand, notice how neither of those actually involve the insanely popular Disney characters we’ve come to love.
Honestly, we’re surprised this didn’t happen sooner. Consider this: Disney has its own cable TV channel through which it could, in theory, advertise whatever it wants. Pleasants didn’t get into why it’s taken this long for disney channel games to throw its cast of characters into Facebook games, but did reveal the power of the Disney name.
Gnome Town, which Playdom launched in the summer–and we enjoyed quite a bit–peaked at 530,000 daily players. But just plopping the Disney logo on top of the existing one made users more likely to spend in the game just through trust of the company’s name, according to Pleasants. “We think it’s an advantage, if you put game play first,” Pleasants said.
It’s comforting to hear this emphasized by these developers. (Kabam’s Chou shared the same sentiment.) Branded games on Facebook are OK in my book, but the last thing anyone wants to see is the genre become a branding machine.
Thứ Tư, 26 tháng 10, 2011
Facebook mobile social games will grow industry at once, CTO expects
It sounds like Taylor and Facebook look to grow the mobile and social games industries all at once across all platforms including Android, Windows Phone and Blackberry. To do that, Facebook is encouraging more developers to create HTML5 or native mobile app versions of their social games that Facebook Mobile can redirect to, which is about the only way we see this method working. However, with game shares (at least for non-gamers to see) almost entirely in the Ticker--which doesn't exist on mobile--where do the new social gamers come in?
Thứ Bảy, 22 tháng 10, 2011
Disney-branded Facebook games coming in 2012, Playdom head says
Can we all just say, “finally?” During a panel named “The Rise of Social Games” at the f8 Facebook Developers Conference in San Francisco, Disney Interactive and Playdom head John Pleasants revealed that two to four Facebook games surrounding Disney xd brands will hit Facebook in 2012. The general topic of the panel was the fact that branded social games are taking off.
Pleasants was joined on the panel by Kabam CEO Kevin Chou, EA Interactive head Barry Cottle and Zynga CBO Owen Van Natta. Facebook director of games partnerships Sean Ryan moderated the panel with the preface that branded games will take over the Facebook platform. And he might be right: EA just released The Sims Social, Zynga will soon re-brand its new Adventure World with Indiana Jones and Kabam recently announced The Godfather: Five Families.
Playdom, which Disney acquired in July 2010 for a whopping $740 million, is ahead of the pack with two branded games on Facebook: ESPNU College Town and ESPN Sports Bar & Grill. Both games performed well, thanks to advertising through the ESPN TV network. While Disney owns the ESPN brand, notice how neither of those actually involve the insanely popular Disney characters we’ve come to love.
Honestly, we’re surprised this didn’t happen sooner. Consider this: Disney has its own cable TV channel through which it could, in theory, advertise whatever it wants. Pleasants didn’t get into why it’s taken this long for disney channel games to throw its cast of characters into Facebook games, but did reveal the power of the Disney name.
Gnome Town, which Playdom launched in the summer–and we enjoyed quite a bit–peaked at 530,000 daily players. But just plopping the Disney logo on top of the existing one made users more likely to spend in the game just through trust of the company’s name, according to Pleasants. “We think it’s an advantage, if you put game play first,” Pleasants said.
It’s comforting to hear this emphasized by these developers. (Kabam’s Chou shared the same sentiment.) Branded games on Facebook are OK in my book, but the last thing anyone wants to see is the genre become a branding machine.
Pleasants was joined on the panel by Kabam CEO Kevin Chou, EA Interactive head Barry Cottle and Zynga CBO Owen Van Natta. Facebook director of games partnerships Sean Ryan moderated the panel with the preface that branded games will take over the Facebook platform. And he might be right: EA just released The Sims Social, Zynga will soon re-brand its new Adventure World with Indiana Jones and Kabam recently announced The Godfather: Five Families.
Playdom, which Disney acquired in July 2010 for a whopping $740 million, is ahead of the pack with two branded games on Facebook: ESPNU College Town and ESPN Sports Bar & Grill. Both games performed well, thanks to advertising through the ESPN TV network. While Disney owns the ESPN brand, notice how neither of those actually involve the insanely popular Disney characters we’ve come to love.
Honestly, we’re surprised this didn’t happen sooner. Consider this: Disney has its own cable TV channel through which it could, in theory, advertise whatever it wants. Pleasants didn’t get into why it’s taken this long for disney channel games to throw its cast of characters into Facebook games, but did reveal the power of the Disney name.
Gnome Town, which Playdom launched in the summer–and we enjoyed quite a bit–peaked at 530,000 daily players. But just plopping the Disney logo on top of the existing one made users more likely to spend in the game just through trust of the company’s name, according to Pleasants. “We think it’s an advantage, if you put game play first,” Pleasants said.
It’s comforting to hear this emphasized by these developers. (Kabam’s Chou shared the same sentiment.) Branded games on Facebook are OK in my book, but the last thing anyone wants to see is the genre become a branding machine.
Thứ Sáu, 14 tháng 10, 2011
Disney-branded Facebook games coming in 2012, Playdom head says
Can we all just say, “finally?” During a panel named “The Rise of Social Games” at the f8 Facebook Developers Conference in San Francisco, Disney Interactive and Playdom head John Pleasants revealed that two to four Facebook games surrounding Disney xd brands will hit Facebook in 2012. The general topic of the panel was the fact that branded social games are taking off.
Pleasants was joined on the panel by Kabam CEO Kevin Chou, EA Interactive head Barry Cottle and Zynga CBO Owen Van Natta. Facebook director of games partnerships Sean Ryan moderated the panel with the preface that branded games will take over the Facebook platform. And he might be right: EA just released The Sims Social, Zynga will soon re-brand its new Adventure World with Indiana Jones and Kabam recently announced The Godfather: Five Families.
Playdom, which Disney acquired in July 2010 for a whopping $740 million, is ahead of the pack with two branded games on Facebook: ESPNU College Town and ESPN Sports Bar & Grill. Both games performed well, thanks to advertising through the ESPN TV network. While Disney owns the ESPN brand, notice how neither of those actually involve the insanely popular Disney characters we’ve come to love.
Honestly, we’re surprised this didn’t happen sooner. Consider this: Disney has its own cable TV channel through which it could, in theory, advertise whatever it wants. Pleasants didn’t get into why it’s taken this long for disney channel games to throw its cast of characters into Facebook games, but did reveal the power of the Disney name.
Gnome Town, which Playdom launched in the summer–and we enjoyed quite a bit–peaked at 530,000 daily players. But just plopping the Disney logo on top of the existing one made users more likely to spend in the game just through trust of the company’s name, according to Pleasants. “We think it’s an advantage, if you put game play first,” Pleasants said.
It’s comforting to hear this emphasized by these developers. (Kabam’s Chou shared the same sentiment.) Branded games on Facebook are OK in my book, but the last thing anyone wants to see is the genre become a branding machine.
Pleasants was joined on the panel by Kabam CEO Kevin Chou, EA Interactive head Barry Cottle and Zynga CBO Owen Van Natta. Facebook director of games partnerships Sean Ryan moderated the panel with the preface that branded games will take over the Facebook platform. And he might be right: EA just released The Sims Social, Zynga will soon re-brand its new Adventure World with Indiana Jones and Kabam recently announced The Godfather: Five Families.
Playdom, which Disney acquired in July 2010 for a whopping $740 million, is ahead of the pack with two branded games on Facebook: ESPNU College Town and ESPN Sports Bar & Grill. Both games performed well, thanks to advertising through the ESPN TV network. While Disney owns the ESPN brand, notice how neither of those actually involve the insanely popular Disney characters we’ve come to love.
Honestly, we’re surprised this didn’t happen sooner. Consider this: Disney has its own cable TV channel through which it could, in theory, advertise whatever it wants. Pleasants didn’t get into why it’s taken this long for disney channel games to throw its cast of characters into Facebook games, but did reveal the power of the Disney name.
Gnome Town, which Playdom launched in the summer–and we enjoyed quite a bit–peaked at 530,000 daily players. But just plopping the Disney logo on top of the existing one made users more likely to spend in the game just through trust of the company’s name, according to Pleasants. “We think it’s an advantage, if you put game play first,” Pleasants said.
It’s comforting to hear this emphasized by these developers. (Kabam’s Chou shared the same sentiment.) Branded games on Facebook are OK in my book, but the last thing anyone wants to see is the genre become a branding machine.
Thứ Hai, 26 tháng 9, 2011
Could Adobe Flash 11 make 3D the norm in Facebook games? [Video]
Well, it's certainly a possibility. VentureBeat reports that Adobe Flash, the software used by developers to create most of the Facebook games you play right now, will be updated to Version 11 this October. The new version of Flash will include something gamers, critics and industry folk alike have clamored for: 3D graphics. Namely, 3D graphics with no downloads.
San Jose, Calif.-based Adobe's goal is to get 3D gaming in front of 1 billion online gamers. Adobe evangelist Andrew Trice said that this new version of Flash can easily integrate with Facebook's social features. This could help bring (in theory) Adobe's vision of "the game console on the web" to life.
"With this milestone release Adobe pushes the envelope of what is possible on the web with a typical PC and opens up a new world of immersive, high-performance gaming experiences," said Adobe VP and GM of Platform Danny Winokur. Adobe should reworded that statement to say "Facebook" rather than "PC," because that's exactly where the company seems to be looking.
Another part of Adobe's announcement worth noting is that through its Adobe Air software, developers will be able to create games that are cross-platform--even on Apple's iOS, which is notorious for omitting Flash support from its iOS devices. This means that (again, in theory) you could enjoy social games that look and play no different on Facebook than on your iPhone.
And they'll both be directly connected, because (for a third time, in theory) they would be the same exact game. In fact, the company looks to have Adobe Air-powered games on over 1 billion mobile devices by 2015. But whether 3D gaming will become the norm on Facebook is ultimately up to the developers, some of which have turned to software like Unity to make it happen.
However, Unity requires a download from the user to work, something not many Facebook gamers are down with. This is especially considering how wary users like FarmVille fans are already of developers potentially encroaching on their privacy. The fact that 3D gaming in Flash will require no download is certainly a boon against its 3D competitors.
If developers take full advantage of this brand spankin' new Flash, it has the potential to push Facebook gaming into the same arena as console gaming. You know, if HTML5 doesn't take off first. The video below shows what your Facebook games could be like in the not-so-distant future with Adobe Flash 11.
[Image Credit: MacLife]
Are you excited that 3D gaming could hit Facebook in a big way? Do you think 3D games could become the norm on Facebook like they have on consoles? Sound off in the comments. 2 Comments
San Jose, Calif.-based Adobe's goal is to get 3D gaming in front of 1 billion online gamers. Adobe evangelist Andrew Trice said that this new version of Flash can easily integrate with Facebook's social features. This could help bring (in theory) Adobe's vision of "the game console on the web" to life.
"With this milestone release Adobe pushes the envelope of what is possible on the web with a typical PC and opens up a new world of immersive, high-performance gaming experiences," said Adobe VP and GM of Platform Danny Winokur. Adobe should reworded that statement to say "Facebook" rather than "PC," because that's exactly where the company seems to be looking.
Another part of Adobe's announcement worth noting is that through its Adobe Air software, developers will be able to create games that are cross-platform--even on Apple's iOS, which is notorious for omitting Flash support from its iOS devices. This means that (again, in theory) you could enjoy social games that look and play no different on Facebook than on your iPhone.
And they'll both be directly connected, because (for a third time, in theory) they would be the same exact game. In fact, the company looks to have Adobe Air-powered games on over 1 billion mobile devices by 2015. But whether 3D gaming will become the norm on Facebook is ultimately up to the developers, some of which have turned to software like Unity to make it happen.
However, Unity requires a download from the user to work, something not many Facebook gamers are down with. This is especially considering how wary users like FarmVille fans are already of developers potentially encroaching on their privacy. The fact that 3D gaming in Flash will require no download is certainly a boon against its 3D competitors.
If developers take full advantage of this brand spankin' new Flash, it has the potential to push Facebook gaming into the same arena as console gaming. You know, if HTML5 doesn't take off first. The video below shows what your Facebook games could be like in the not-so-distant future with Adobe Flash 11.
[Image Credit: MacLife]
Are you excited that 3D gaming could hit Facebook in a big way? Do you think 3D games could become the norm on Facebook like they have on consoles? Sound off in the comments. 2 Comments
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